Advisory Packages: High-Level Expertise, Safe Conversations, and Actionable Clarity
A Safe, Savvy Sounding Board—For When You Need Real Marketing Perspective.
| Spark Session | Momentum Builder | Transformation Navigator | |
|---|---|---|---|
|
Kickstart Clarity, One Month at a Time
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Ongoing Guidance for Building an Effective Department
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Executive Vision Without the Red Tape
|
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| Monthly Fee | $5k | $10k | $20k |
| Calls | Weekly | Weekly | Weekly + on-demand |
| Reporting & Deliverables | Monthly summary Observations & recos |
Monthly progress reports Quarterly strategy checkpoints |
Executive briefings & analysis Project health reports Annual roadmap |
| Stay connected |
Unlimited email/Slack/SMS
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Unlimited email/Slack/SMS + ad hoc vendor/staff calls
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Unlimited email/Slack/SMS + leader involvement
|
| On-site | - | Strategic planning | Quarterly |
| Ideal for |
Getting to know each other and working through a thorny topic or two
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An extra set of hands providing consistent oversight for campaigns & processes
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Tackling major digital transformations, dept re-orgs, or operational overhauls
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Not sure which tier fits best? Contact us for a quick discussion—no strings, no pressure.
Spark Session — $5K/Month
Kickstart Clarity, One Month at a Time
Who It’s For
Senior marketers and execs who need high-level insight on tough challenges but aren’t ready for heavier deliverables.
Those craving an “outsider’s perspective” to navigate departmental politics, legacy processes, or just plain uncertainty—without a big commitment.
Scope & Deliverables
Weekly Call
60-minute check-in to clarify actual goals, identify next steps, and talk “off the record” about conflicts or risks.
Monthly Summary Report
3–5 core observations and recommended actions, delivered via email.
Unlimited Email/Slack/SMS Access
Private channel for quick feedback or tough questions you might not want to share internally.
Implementation & Add-Ons
No Direct Implementation: If you need specialized execution, we’ll propose a separate SOW or connect you with trusted partners.
Travel: Not included at this tier.
Why Spark Session?
You get a confidential sounding board to test ideas, shape your story, and address political minefields—without feeling like you’ve hired an army of “consultants.” It’s the perfect entry point for keen leaders curious about outside advisory but not ready for full-scale engagement.
Momentum Builder — $10K/Month
Ongoing Guidance for Building an Effective Department
Who It’s For
Directors of Digital Marketing or CMOs who need consistent oversight of operations, performance marketing, web development, media strategy, or customer experience.
Teams seeking more structured input and a safe space to surface challenges—beyond a single weekly call.
Scope & Deliverables
Weekly Advisory Calls
In-depth strategy discussions and operational clarity for the entire department.
Monthly Progress Reports
Wins, challenges, next steps—ready-made to brief your leadership.
Quarterly Strategy Checkpoints
2–3 hour sessions to align on KPIs and define priorities for the upcoming quarter.
Ad Hoc Vendor & Staff Calls
We’ll hop on calls with your ops team, media partners, or field marketing staff to keep everyone focused.
Travel & On-Site
We’ll attend one strategic planning meeting per year if needed—no extra cost.
Implementation & Add-Ons
Advisory Only: No direct code, no hands-on campaign builds—just clear direction for the right people to execute.
Specialist SOW: For deeper implementation, we’ll draft a separate scope or bring in outside experts.
Why Momentum Builder?
We help you build a cohesive department by ensuring each team member, channel, and vendor is aligned on the broader marketing objectives. It’s like having your own MarTech confidant who can also coordinate with the folks actually doing the work.
Transformation Navigator — $20K/Month
Executive Vision Without the Red Tape
Who It’s For
CMOs or senior leaders managing significant transformations across multiple departments—where you need a partner who can truly lead big initiatives.
When you require true project leadership—not just advice—to unify teams and run major initiatives.
Scope & Deliverables
Weekly + On-Demand Calls
When big decisions loom, we’re available for immediate strategy sessions—no additional fees or red tape.
Executive Briefings & Analysis
Detailed memos articulating what matters and what doesn’t, analyzing potential risks, and offering decisive recommendations.
Project Health Reports
Monthly deep dives into progress, team performance, and pitfalls, to keep leadership fully informed.
Leadership Involvement
We don’t just advise; we lead. We’ll join stakeholder and board meetings, teaching by doing and delivering.
Periodic On-Site Visits
Up to 1 on-site visit per quarter included; additional visits if extremely critical.
Implementation & Add-Ons
High-Level Advisory: We remain in charge of strategic decisions, but not direct execution or day-to-day management.
Separate SOW: For extra support or specialized skills (media ops, campaign execution), we’ll scope a new contract and bring in trusted pros.
Why Transformation Navigator?
You’re essentially gaining an executive-level MarTech partner who can reshape processes, define success, measure outcomes, and unify your organization behind a shared story. It’s perfect for those who want us to run the project & team—teaching by delivering rather than just theorizing.
Why typeA/planB?
Trusted MarTech Peers: We’ve been in the trenches, so we know the real challenges, including sensitive team dynamics and messy politics.
Safe Space for Politics & Risks: Our job is to keep your agenda on track and your internal conflicts contained, offering confidential, candid feedback.
Platform-Agnostic: We recommend the right tools and processes, not the ones we’re “certified” to sell.
Flexible, “No-Pressure” Engagement: Start small with Spark, grow into Momentum, or jump straight to full-scale transformation—it’s your call.
Let’s Make Sense of Your MarTech Complexity
Ready to talk? Schedule a call or shoot us an email to explore how our monthly advisory can simplify the chaos, zero in on your true objectives, and give you the narrative you need to rally your organization. We’re here to guide, not to micromanage—so you can focus on leading your brand forward.
Because sometimes, all you need is a dedicated outside perspective to help your team claim the vision as their own—and run with it.